How to file an EDF for Unity Ads earnings
Unity Ads pays app publishers for advertising. The finalized payout is the figure for the EDF. Estimated revenue in the dashboard is not.
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AppLovin pays publishers for ads shown in apps. Declare the payout you were sent, as advertising, and keep it separate from any app-store sales in the same month.
Use the invoice or payment advice AppLovin issued when it paid you. Reporting totals that are still estimated are not the export value. The currency on the form is the currency of that payment. The dashboard AppLovin template reads a revenue CSV and says so when the column is estimated revenue.
AppLovin, the company named on the advice, is the service recipient and the third-party payer. Advertisers paid AppLovin. AppLovin paid you.
Describe the service as advertising, SAC 998361. Purpose code P1007 is what banks commonly apply to advertising and market research. It is a hint for the bank, not an extra field on Part 2B.
A Play or App Store earnings file for the same month is a different service. Software stays on SAC 998314. One EDF can list both recipients if both invoices fall in that month.
File within 30 days after the invoice month. For a service other than software, filing on or before the payment date is also allowed. Ask the bank which description it wants for an ad network.
Realise foreign currency within nine months of the invoice date, or twelve months when the invoice or settlement is in rupees. Free EDF prepares a form in the browser and does not submit it.
Unity Ads pays app publishers for advertising. The finalized payout is the figure for the EDF. Estimated revenue in the dashboard is not.
AdMob earnings are advertising receipts. The performance report is not the payment. Use the transactions list or the printable receipt, the same way you would for website AdSense.
Part 2B asks for a Service Accounting Code, the same family of code used on a GST invoice. The bank’s purpose code is a different label, and it is not a column on the form.